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Ewha hospital enjoys PR effect from medical drama ‘Hospital Playlist’

Song Soo-youn  Published 2020.06.10  14:02  Updated 2020.06.10 17:59

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Ewha Womans University Seoul Hospital said that “Hospital Playlist,” a popular medical drama that recently ended on cable TV channel tvN, helped people recognize the hospital better.

Located in Gangseo-gu, western Seoul, the hospital was featured as “Yulje Medical Center” in the drama where five doctors have been close friends since they entered the same medical school in 1999.

The TV drama crew started shooting the series at the hospital in October last year. They used the hospital’s lobby, the cafe, patient care rooms, wards, the Healing Garden on the fourth floor, the underground parking lot, and the 63 Ward as scenes of Yulje Medical Center.

Ewha Womans University Seoul Hospital, located in Gangseo-gu, western Seoul

The production team also created a separate TV set that looked similar to a site of the Ewha Womans University Seoul Hospital.

The hospital provided not only the site but a physician as a medical advisor for the drama. Hong Geun, head of the Organ Transplantation Center at the Ewha Womans University Seoul Hospital, offered tips on a script of hepato-biliary-pancreatic surgeon Lee Ik-jun, played by actor Jo Jung-suk, and participated in the shooting of a scene at the operating room.

Ewha Womans University Seoul Hospital was also featured in other dramas, including the SBS series “Doctor John” that aired last year, and KBS drama “Forest” that aired the finale in March.

Opened in May last year, Ewha Womans University Seoul Hospital won the Excellence Prize of the 2019 Korea Architecture Award and the Grand Prize of the 2019 Korean Green Building Award.

“As a new university hospital, it is difficult to promote its brand in reality. So, we decided to produce an indirect publicity effect through drama shooting,” said Lim Soo-mee, director of Ewha Womans University Seoul Hospital. “In addition to the PR effect, it is also meaningful that hospital employees can be proud of where they work.”

soo331@docdocdoc.co.kr

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